Merc
ABOUT THE BRAND
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Merc was established by Javid Alavi in 1967. It all started out as a market stall on Carnaby but quickly grew into a small shop on Ganton st and finished up at number 10 Carnaby Street; The prime location in which the store still stands today.
Originally influenced by and tailored towards the mod cultures, many of the garments that were available then are still sold today as part of our heritage range. Merc has since adapted and grown to reach a wider clientele yet manages to retain a unique and distinctive identity.
Javid remains the chairman of the Merc Group and still has a very active role in the running of the company, ' Merc' is now recognised worldwide as a truly iconic British brand, stepped in over 40 years of heritage.
When Merc started, the post war era of the 50's was austere and culturally lacking colour. But that was all about to change.
During the 60's, Britain experienced and explosion of brands like the Beatles and the Rolling Stones onto the scene. Colour television and Top of the Pops were born. London, especially Carnaby street, became ground breaking, colourful and trendy fashion scene for a more progressive, younger and sophisticated youth.
Carnaby street, the home of Merc, was the heart of the mod movement and it was thriving. Youth driven, the boutiques of London set the tone and the rest of the world watched and followed.
www.merc.com
—
Merc was established by Javid Alavi in 1967. It all started out as a market stall on Carnaby but quickly grew into a small shop on Ganton st and finished up at number 10 Carnaby Street; The prime location in which the store still stands today.
Originally influenced by and tailored towards the mod cultures, many of the garments that were available then are still sold today as part of our heritage range. Merc has since adapted and grown to reach a wider clientele yet manages to retain a unique and distinctive identity.
Javid remains the chairman of the Merc Group and still has a very active role in the running of the company, ' Merc' is now recognised worldwide as a truly iconic British brand, stepped in over 40 years of heritage.
When Merc started, the post war era of the 50's was austere and culturally lacking colour. But that was all about to change.
During the 60's, Britain experienced and explosion of brands like the Beatles and the Rolling Stones onto the scene. Colour television and Top of the Pops were born. London, especially Carnaby street, became ground breaking, colourful and trendy fashion scene for a more progressive, younger and sophisticated youth.
Carnaby street, the home of Merc, was the heart of the mod movement and it was thriving. Youth driven, the boutiques of London set the tone and the rest of the world watched and followed.
www.merc.com
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