Jay K

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ABOUT THE BRAND
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Visionaries, Creative Directors and Founders, Jay Vallabh, Andrea Vallabh and Nadia Dos Santos, launched the Jay/K menswear collection, to a resounding success with the international crowd, in 2009.

With a highly successful own label menswear store in the heart of the ski resort of Crans Montana within the Swiss Alps, Jay/K has built on its huge popularity with further store openings planned for 2012 in both Dubai and Morocco. The success of the JayK brand internationally has led to the A/W 2012 launch at Stitch Menswear in February 2012.

Those who discovered the store and the housed Jay/K collections quickly became brand advocates due to the culture of individualism, unique styling, creative use of fabrication & trim, vast array of colour and quality of finish. Jay/K appeals to a global audience.

JayK for A/W 2012 plays on combining stylish elements with core basics. Beautifully styled mens shirting and outerwear are combined with ‘Hoxton’ Joggers, whilst ‘Acre Lane’ tees compliment chunky knit ‘Shoreditch’ Cardi’s.

A spokesperson for the brand commented, “Launching Jay/K into the UK market was a very natural progression for us as large contingents of our international customer base are from the UK. They have continually told us of the popularity and following Jay/K could develop with the discerning British male who seeks individuality, high quality and style at affordable prices.

www.jaykfashion.com

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