Dockers

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ABOUT THE BRAND
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Fall Winter 2012, is all about men taking action, whether it be an adventure of discovery, a life-changing challenge or learning a new skill, something as equally important only slightly less ambitious. This season is

all about celebrating ‘man – the hero’ and providing the staple wardrobe pieces to equip him to tackle life’s challenges. Dockers® introduces Bear Grylls as the face of the Dockers® brand global 2012 advertising campaign. Masculine and relaxed, Grylls embodies the essence of the Wear the Pants campaign and Real Men of Action brand platform. Fall/Winter 2012 is essentially a story of two halves with additional innovative design subplots. The collection is driven by an urban attitude which is Dockers® Alpha Khaki – where jeans end and Khakis begin - with its head-to-toe casual aesthetic and secondly the more refined look which is Dockers® SF Khaki – Sharp & Ready.

The Dockers® Alpha pant portfolio is more courageous this season. Fall/Winter is all about the double life of the urban hero and having the right head-to-toe looks for a city style survival. Distinctive, radical and stylish, the Dockers® Alpha stays true to its ethos, a new generation of Khakis for the next generation of men. The Dockers® SF Khaki takes guys to the next level offering a smart more refined look. It is designed to increase your game and smarten up your act.

Dockers® is committed to leading the Khaki category with a portfolio of lasting styles which have been reinterpreted and updated this season.

www.dockers.com

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