Bjorn Borg

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ABOUT THE BRAND
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Björn Borg’s main line of underwear explores space travel and new discoveries this autumn. At the same time, it is a tribute to Japan, both for their fantastic mobilisation around recent natural disasters and for their futuristic and environmental research. Crossing the cold look of space – futuristic, minimalistic, graphic prints – with warm and traditional Japanese expressions like blossoms, traditions and hand painted prints, this collection is a big bang of contrasts.

Björn Borg underwear for him comes in a number of models, including tight shorts, casual shorts with a loose fit, woven boxers and the so called power short, with a special pouch for the package – giving support and keeping body parts apart for a fresher feel. Materials being used are cotton stretch as well as woven cotton/poplin and soft exclusive looks in the Originals line for the classic man.

Björn Borg underwear for her offers modern pieces in a variety of models; hipsters, mini-shorts, string and hot-pants as well as the new line of bras included in the Love All and Love All Lace product lines – young collections in a wide range of colors.

www.bjornborg.com

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